Snoop Dogg is joining Def Jam Recordings as an executive creative and strategic consultant. Def Jam announced yesterday that the newly created role for the rapper “will allow (Snoop) to strategically work across the label’s executive team and artist roster.”

Acts signed to the label include Kanye West, Nas, Justin Bieber, Big Sean, Logic, Jadakiss, 2 Chainz, Jeezy, Jhené Aiko, Bobby Sessions and late rapper DMX. Def Jam is a division of Universal Music Group, also home to Interscope Geffen A&M, Capitol Records and Republic Records.

Snoop will be based in Los Angeles and will report to UMG CEO and Chairman Lucian Grainge as well as Jeffrey Harleston, Def Jam’s interim chairman and CEO.