Consumer products company, Upfield, has continued its advocacy on good nutrition with the commemoration of the annual Better Breakfast Day, where Blue Band products were donated to the pupils of De Youngster’s International School in Accra.

This is in line with the company’s purpose of making people healthier and happier with nutritious, delicious, plant-based food.

The Better Breakfast Day is commemorated every 26th September, and as a foremost global advocate of nutritious, delicious, and plant-based food, Upfield took the opportunity to encourage the consumption of a healthy breakfast while creating memorable moments for the children in celebration of the company’s 3rd anniversary.

Speaking about the initiative, Motola Oyebanjo, Head of Corporate Affairs and Communications, Africa and Middle East at Upfield, said the school visit and donations were part of Upfield and Blue Band’s efforts to promote the importance of good nutrition in ensuring a healthy start and better learning outcomes for school-aged children.

She said: “Good nutrition, and especially a good breakfast, has been identified to have several benefits including how it contributes to the cognitive development of children, improving their learning outcomes in school and their general growth and wellbeing. In celebration of Upfield’s 3rd anniversary and the Better Breakfast Day which holds annually in September, we are taking the opportunity to share these benefits along with our Blue Band products with school children across West Africa.”

Healthy living

During the visit, Upfield’s Country Head of Sales in Ghana, Paul Dowuona, noted: “the message we take along with us to our communities is one of healthy living, good nutrition, and the importance of being kind to the earth, which are key parts of what Upfield and Blue Band stand for.

“It is a privilege for us to engage with the future generation because their minds carry endless possibilities. We want to play our role in their success story by supporting parents to grow healthy and happy kids starting with a good breakfast and good nutrition,” he stated.

While appreciating the Upfield team, the Assistant Head Administration, De Youngster’s International School, Kevin King noted: “We commend the effort of Upfield for being at the forefront of making people in our local communities understand the importance and benefits of healthy nutrition towards improving our wellness and growth and benefits for learning outcomes of children.”

Nigeria

To celebrate its 3rd anniversary and Better Breakfast Day, Upfield Foods, donated its Blue Band products to some primary schools in Lagos State. This is in line with the company’s purpose of making people healthier and happier with nutritious, delicious, plant-based food.

Upfield Nigeria delivered this message of healthier and happier lives during a visit to 6 schools in Surulere, Lagos state, including; Westley School of the hearing impaired 1 & 2, Adebola Baptist Primary School, Surulere Baptist Primary School, Akin Jacobs Baptist Primary School, and Estate Baptist Primary School, as part of activities to felicitate with and create memorable moments for the pupils.

Speaking about the initiative, Motola Oyebanjo, Head of Corporate Affairs and Communications, Africa and Middle East at Upfield, said the schools visit and donations were part of Upfield and Blue Band’s efforts to promote the importance of good nutrition in ensuring a healthy start and better learning outcomes for school-aged children.

During the visit, Upfield’s Country Head of Sales in Nigeria, Oriyomi Ositade, noted: “The message we take along with us to our communities is one of healthy living, good nutrition, and the importance of being kind to the earth, which are key parts of what Upfield stands for. It is a privilege for us to engage with the future generation because their minds carry endless possibilities. We want to play our role in their success story by supporting parents to grow healthy and happy kids starting with a good breakfast and good nutrition.”

The visited schools appreciated the company’s gesture as commendable and exemplary in championing not only child nutrition, but also the advocacy for a sustainable environment through the promotion of plant-based foods. They noted that the kind gesture will not be forgotten in a hurry, and they look forward to future partnerships with Upfield.

Cote d’Ivoire

Upfield, continued its advocacy on good nutrition with the commemoration of the annual Better Breakfast Day, where Blue Band products were donated to the pupils of during a visit to Groupe Scolaire Habitat in Abidjan.

The Better Breakfast Day is commemorated every 26th September, and as a foremost global advocate of nutritious, delicious, and plant-based food, Upfield took the opportunity to encourage the consumption of a healthy breakfast while also creating memorable moments for the children in celebration of the company’s 3rd anniversary.

Speaking about the initiative, Motola Oyebanjo, Head of Corporate Affairs and Communications, Africa and Middle East at Upfield, reiterated that the school visit and donations were part of Upfield and Blue Band’s efforts to promote the importance of good nutrition in ensuring a healthy start and better learning outcomes for school-aged children.

During the visit, Upfield’s Channel and Category Development Manager, Francophone West Africa, Christel Anibe, noted: “the message we take along with us to our communities is one of healthy living, good nutrition, and the importance of being kind to the earth, which are key parts of what Upfield and Blue Band stand for. It is a privilege for us to engage with the future generation because their minds carry endless possibilities. We want to play our role in their success story by supporting parents to grow healthy and happy kids starting with a good breakfast and good nutrition.”

Mme Coulibaly Célestine, Head of School, Groupe Scolaire Habitat 5 commended the efforts of the company towards the wellbeing and growth of the children.

“We are glad that Upfield is living up to its commitment to promote a future that drives innovation in protecting the world’s precious ecosystems. It is also commendable that the company is working tirelessly to preserve the planet for the coming generations.”

Upfield and Blue Band aim to be at the forefront of helping people understand the importance and benefits of healthy nutrition for improving wellness and growth. In its capacity as a socially responsible organization, the company will continue to give valuable support to the communities it operates in through various impactful programs to deliver its vision of ‘A Better, Plant-Based Future’.