To thrill fans of the Big Brother Naija Show, a QR code was created which dangles around the screen and disappears after a few seconds. This QR code, which intends to mimic the digital ping pong game in early mobile phones, brings a nostalgic feeling to most members of the audience whose reactions can be seen all over social media.
This season, viewers were quite thrilled by the experiential campaign and those who successfully capture and scan the dangling QR code which pops up at certain times during the show will qualify to win the prizes.

This campaign was well received and led to lots of traffic for the brand. The surge of interest was so immense that the site crashed from the sheer volume of visitors surging in via the QR code.

The QR Code which is active for three days (Saturday to Monday) each weekend for the next three week, disappears on the 19th September 2022 at 11:59PM, to reappear on Saturday the 23rd September 2022.

In its capacity as a sponsor and official ‘crypto plug’ for the Level-Up season of the show, Quidax is dedicated to making millionaires of the ardent viewers through an unusually easy-to-win mode tagged ‘The Quidax Millionaire Promo’.

The Marketing and Communications Lead at Quidax Technologies Ezekieel Ojewunmi spoke about the company’s decision to partner with BigBrotherNaija this year.

“We had decided to partner with BigBrotherNaija because in the times that we are, it is important to educate people about cryptocurrencies…”

The African-founded cryptocurrency exchange platform, which was launched in 2018 has presented this simple yet innovative approach to the Big Brother Naija audience as an avenue to give back to viewers, just as housemates have been making millions courtesy of the brand.

“As a company built on an innovative premise, it remains a core value here at Quidax that we stay true to our innovative spirit. It is important that we do things differently and we do them well… this QR campaign was a fun idea inspired by a similar effort by coinbase earlier this year.

“We took it and applied it to the Nigerian environment and it picked up like wild fire… within hours of launching it, our site crashed from the overwhelming surge of traffic from the audience,” Ojewunmi said.

Asides from N10 million in cash prizes, an all-expense paid trip to Dubai is up for grabs. As a plus, the winner of the trip also gets to take one special person along on that trip.

The winning season is also open to both new and existing Quidaxians as users of the service are referred. “We intended to make it an inclusive effort to reward existing and intending Quidaxians…” Ugochukwu Nwakwere a member of the marketing team at Quidax said.

The company also launched a free cryptocurrency academy that makes it easy for anyone to understand crypto. Over 50,000 people have taken the certificated course upon completion of its 10-minute course.