Fast-growing fintech startup, NowNow Digital Systems has raised $13 million in its seed round to improve financial inclusion across Africa by providing financial services to the unbanked and underbanked on the continent.

The funding round led by NeoVision Ventures Limited, DLF Family Office, and Shadi Abdulhadi heralds NowNow’s plans to expand its services across Africa.

Expectedly, NowNow will drive financial empowerment as well as introduce new products, which will further enhance its consumer banking, agency banking, and merchant payment solutions.

CEO/co-founder, NowNow, Sahir Berry, said: “We announce that we have moved to the next stage of our commitment to drive financial access and empowerment for Africans at the last mile. With the secured funding, we look to not only provide services that include everyone financially but also upscale our agile ecosystem which ensures that our multidimensional offering remains a market leader. The credit facility will also support our unique strategy to advance financial inclusion and independence through financial education. The interest and backing of our investors will enable us to grow our world-class team as we would be unveiling innovative products and services.”

Managing Partner, Capital V Limited, Gary Peters, said: “One of the key elements that propelled us to invest in NowNow through one of our funds is based on the founders’ tenacity to grow the company to a viable level, as well as overcoming many challenges and market cycles since its inception in 2018.’’