Everything You Need To Now About Burna Boy’s New BoohooMAN Collection
Everything You Need To Now About Burna Boy’s New BoohooMAN Collection
It’s been a busy year for Burna Boy. The Nigerian sensation dropped Twice as Tall in August, but as he was perfecting the final touches on his latest album, the star had another collaboration in the works that he finally shared with the world today.
Introducing, Burna Boy’s exclusive collection for global online retailer boohooMAN. From Lagos, Nigeria to Manchester, UK, he co-designed and executed the line featuring 120 pieces through virtual meetings during quarantine. Now that’s a Zoom call we all would have loved to be part of.
The drop couldn’t be more in line with the brand’s mission to provide customers with seamless access to the latest trends. Burna Boy and boohooMAN’s designs include must-have matching sets in a variety of trend-forward tie-dye styles, cozy printed slides with coordinating socks, and distinct multi-fabric padded button downs. As an ode to Nigeria, Burna Boy snuck in vibrant green hues that’s guaranteed to stand out from anything else you have in your closet making it worth your attention. Make sure to also keep an eye out for the custom-created B logo Burna Boy styled throughout the collection.
Burna Boy’s partnership follows fellow artist Swae Lee’s, who also launched a collection with boohooMAN over the summer. The UK-based brand is a powerhouse of collaborations and there’s certainly more to come. While you wait for what’s to come, check out our joint interview with Burna Boy and boohooMAN CEO Samir Kamani below. They chatted with us about how it all came to life and everything else they have on the horizon.
Isis Briones: How exactly did this boohooMAN collection happen?
Burna Boy: “There are no scientific details behind it. It’s something I’ve always wanted to do. I worked closely with Shane, their Head of Design and it all just came so naturally and easy to us. It has been a great collaboration from the start, it’s come out beautiful. I’m excited for my friends and fans to have something that’s accessible to them, and comes from me.”
IB: Samir, what was it like working with Burna Boy?
Samir Kamani: “It has been great. We’ve become like family and it’s been a pleasure working on this together.”
IB: And what makes Burna Boy’s collection so special to you and can you share with us some of your favorite pieces?
SK: “He’s one of my favorite artists . We actually have a boohooMAN anthem that we regularly play in the office and at parties, ‘Ye’ by Burna is a song that stands out for a lot of the team. The Green varsity jacket is my favorite.”
IB: Burna, you have so much on your plate, what has been the most challenging part about working through the pandemic?
BB: “There have been a lot of challenges for everyone, but personally, not being on stage has been the most difficult part for me.”
IB: Can we talk about the Burna Boy Space Puffs for a second, what inspired that idea and will you be dropping any other food-related items in the future?
BB: “Haha, I just tried to live out my childhood dreams as much as possible — that’s where all of that came from. Who knows what will be next.”
IB: Samir, does BoohooMAN have plans to release more collections with Burna Boy in the future?
SK: “The reaction of the collab so far has been great. We base our relationships on longevity so who knows — would you like to see part two?!”
IB: Absolutely and also congratulations on the album, Burna. If you could collaborate with any artist next, who would it be and why?
BB: “I have been back in the studio and collaborating with people, sure . I don’t really have a wish list of artists to work with. If it feels right then we make art.”
IB: Finally, what else can customers expect from boohooMAN this year?
SK: “We have another massive collection coming up at the end of October with a big name. Keep your eyes peeled.”