From Accra to Lagos, Nairobi to Joburg massive boards dominate our skylines, roadsides, roundabouts. It’s almost like we’ve accepted them as part of our natural habitat.
But here’s the thing:
How many of them actually say something to us?
How many billboards have made you feel anything?
Made you pause, reflect, laugh, act?
Too often, they’re so generic and disconnected, they become landmarks instead of communication. “Turn left at the billboard with the man in the blue suit holding… something.”
Is that marketing? Or just clutter on a stick?
We’ve turned a powerful medium into background noise.
And it’s not just about design it’s about meaning.
If a brand can afford 100 billboards but can’t make you care about even one, what exactly are they doing?
Outdoor ads should be bold. Local. Relevant. Memorable. They should speak in our voice, not just echo global templates. Otherwise, why are they there?
Brands in Africa need to start asking tougher questions
Are we connecting? Or are we just occupying space?
👉🏾 What’s the last billboard you saw that truly stayed with you and why?
I’m genuinely curious.
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hashtagBrandCommunication
hashtagMarketingStrategy
hashtagAfricanBrands
hashtagCustomerEngagement
hashtagBillboardCulture
Yaw Kissi
