Elumelu and other potential winners of Meta’s monetisation feature

Meta’s new in-stream advertisement features for creators to get monetised is set to benefit Nigerians with large followings on Facebook or Instagram.

Creators who are eligible for this feature must meet several requirements. According to the tech giant, some general requirements include: “Pass and remain compliant with Facebook’s Partner Monetisation policies, be at least 18 years old and reside in a country that is eligible for in-stream ads.

The firm also noted that there are several requirements to earn from video-on-demand. “Creators must have at least 5,000 followers. They must also have 60,000 total minutes viewed in the last 60 days. This can include on-demand live or previously live videos. This, however, does not include minutes viewed from crossposted, boosted or paid watch time,” it said.

“Your page must have at least five active videos. Videos can be on-demand or previously live, but this does not include active crossposted videos.”

Importantly, to keep your eligibility for monetisation, you must continue to meet eligibility requirements, or you may lose access to in-stream ads. Meta noted eligibility requirements for live videos and that creators must have a minimum of 10,000 followers. They must have 600,000 total minutes viewed in the last 60 days, with at least 60,000 of the 600,000 total minutes viewed from live videos.

Additionally, pages must have at least five active videos, including at least three previously live videos created. This does not include active crossposted videos.

Finally, Meta noted that to earn from ads on Facebook Reels, creators must create high-quality original reel content, be over 18 years old, be a creator using pages or professional mode, pass and remain compliant with Facebook’s partner monetisation policies and content monetisation policies and ultimately, be invited to the program.

As this feature rollout, BusinessDay featured some of the biggest winners of this move. While skit makers like Taaooma, Mr Macaroni, Sabinus, Broda Shaggi, and more will be the biggest winners, BusinessDay profiled some eligible business individuals.

Fisayo Fosudo

Fisayo Fosudo is a Nigerian tech content creator and YouTuber with over 18,000 followers on Facebook and 294,000 followers on Instagram. He is a visual creator and storyteller who reviews the latest gadgets and devices. With Meta’s monetisation feature, he will benefit greatly from reels, video posts, and in-stream videos.

Tony Elumelu

Tony Elumelu is a Nigerian businessman and philanthropist. He founded Heirs Holdings, an investment company with a mission to transform Africa through long-term investments. Elumelu is also the founder of the United Bank of Africa (UBA), which operates in 20 African countries.

He also chairs Nigeria’s largest quoted conglomerate, Transcorp Plc, whose subsidiaries include Transcorp Power, one of Nigeria’s largest electricity generators, and Transcorp Hotels Plc, Nigeria’s foremost hospitality brand. Elumelu has a solid social media presence, with 1 million followers on Facebook and 2 million followers on Instagram.

Akinwunmi Adesina

Akinwunmi Adesina is the president of the African Development Bank Group. His visionary leadership and passion for Africa’s transformation are widely lauded. His social media presence includes 11,000 followers on Instagram, where he posts professional content on his work globally.

Pelumi Nubi

Pelumi Nubi is a tourist content creator with over 312,000 Instagram followers. She is also a Lagos Tourism Ambassador and recently completed a solo road trip from the UK to Lagos. Her forte and reach place her among those who could benefit from Mets’s monetisation feature.

Nonye Udeogu

Nonye Udeogu is an Instagram fashion creator. Her content revolves around ladies’ fashion, and she inspires style through her looks. With her fanbase of over 241,000 followers on Instagram, she can benefit from Meta’s monetisation feature.

Chinonso Egemba

Chinonso Egemba, popularly known as Aproko Doctor, is a health influencer who aims to promote healthy living in Africa. On Instagram, he has over 1.8 million followers. With his content, follower base, and lifestyle advice, he is on the path to making a lot with Meta’s new feature.

Tobi Ayeni

Tobi Ayeni, known as ‘Miss Techy,’ is a tech content creator with 219,000 followers on Instagram. She prides herself on being an award-winning content creator who reviews gadgets, demystifies AI, and unveils the latest technologies in Africa.

Sola Adesakin

Sola Adesakin is a finance and wealth coach and the lead coach at Smart Stewards. Her content revolves around wealth creation and finance management. She has over 101,000 followers with whom she shares her content daily. Adesakin, if monetised, will benefit from Meta’s monetisation.

Kelechi Anyikude

Kelechi Anyikude is Africa’s biggest sports blogger, with over 436,000 followers on Instagram. His platform features commentary on sports in and out of Africa.