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Tinubu’s spokesperson, Ajuri Ngelale, is not our certified member—NIPR

By Muhammadu Sabiu

The Nigerian Institute of Public Relations (NIPR) has officially disclosed that Ajuri Ngelale, the Special Adviser on Media and Publicity to President Bola Ahmed Tinubu, lacks the necessary certification as a member of the institute, raising concerns about the legality of his role.

The NIPR, established by law, mandates individuals to obtain certification and licencing to practice public relations within Nigeria.

According to the newly elected governing council members, led by Dr. Ike Neliaku, Mr. Ngelale’s absence from the institute’s membership register indicates that he is not a certified public relations practitioner.

A governing council member who spoke to an online Nigerian newspaper and requested anonymity emphasised the importance of adhering to the established parameters of knowledge and qualifications for effective public relations practice.

The council member stated, “We have checked our records and membership register, and we could not find Ajuri Ngelale on the list.

“One can be a good writer, broadcaster, or journalist, but there are set parameters of knowledge a communicator needs to acquire, including qualifications, before he/she can practice Public Relations in Nigeria.”

The NIPR’s governing council pointed out that the law governing the institute includes specific regulations for appointing spokespersons, and it deems it a criminal offence for anyone to engage in public relations without proper certification from the institute.

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“In fact, the NIPR Act stipulates punishments for illegal practice, including imprisonment, fines, or both,” the council member added.

This revelation has sparked discussions about the importance of adhering to professional standards in the field of public relations and the potential legal consequences of not meeting these requirements.

The situation also raises questions about the vetting process for appointing public relations officials in the government and private sectors.

As the controversy surrounding Ajuri Ngelale’s certification status unfolds, stakeholders in the field of public relations are closely watching to see how this matter develops and whether it will lead to legal actions or policy changes.

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